Collect people, places and things with a touch!
Poken is a technology that utilizes Near Field Communication (NFC) technology to allow the exchange of online social networking data between two keychain accessories. Each person involved in the exchange must have his or her own poken. The primary information exchanged via the poken is a ‘social business card’, a digital replacement for a physical business card. By touching two devices together, a unique ID is exchanged that links to contact information on the Poken website. Contact information acquired by use of the poken can be uploaded to the poken website using a built-in USB connector.
In addition to the contact information found on a typical business card, links to users’ social networks can also be added. Examples include Twitter, Facebook, LinkedIn and 40+ other social networks. Users of the Poken website can use a ‘social dashboard’ to manage, and interact with their contacts.
Pokens are used for social networking, personal identification and as a device for loyalty programs. Bloggers and social media addicts have taken it up for networking event such as tweet-ups. Corporations such as BMW and IBM use pokens at their conferences, to enhance interaction with the conference attendees and to facilitate business networking.
Poken is sold through a network of resellers and web shops in over 40 countries. Early adopter countries have been South Africa, the Netherlands, Japan, Germany and more recently the United States.
Headquartered in Redwood City, California (US) and with a strong European presence based out of Lausanne (Switzerland), Poken has attracted significant media attention around the world in the past three years. The company has won a number of awards, including “Best Innovation in Mobile Advertising” (Mobile World Congress, Feb. 2012) and “Red Herring 100 Europe”.